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Leadership Team

A practical team built around finance discipline, operational structure, people alignment, brand support, billing strategy, and facility execution.

About Our Team

Our work is built around one simple idea: the business runs better when the numbers, people, systems, and daily operations connect.

Each advisor brings a focused area of strength, but the goal stays the same: turn complexity into clarity and help leaders make better decisions.

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Ariel Lovera, MBA

Managing Partner | Fractional COO & CFO | Transformational Leader

Ariel Lovera is a senior operations and finance executive with a 30 year track record across municipal finance, global technology, high growth businesses, and complex operating environments.

He helps organizations build financial and operational systems that create clarity, improve control, support growth, and make execution easier to manage.

  • Dual finance and operations background: Combines CFO level discipline with COO execution.
  • Systems that scale: Builds practical frameworks across ERP, reporting, back office automation, fleet support, and grant readiness.
  • Inclusive leadership: As a disabled entrepreneur, Ariel believes strong systems should be accessible to founders and leaders from every background.
  • Measurable impact: Focused on cost control, cycle time improvement, margin expansion, and clear operating visibility.
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Dr. Maria Ruiz, PsyD

Team Dynamics & Conflict Resolution Strategist | Clinical Psychologist | Executive Advisor

Dr. Maria Ruiz brings the science of human dynamics into organizational transformation. Her work helps founders, executive teams, and growing organizations move through conflict, misalignment, and cultural drift with more clarity and stability.

She supports both urgent team repair and long term culture evolution, helping teams reduce friction, improve communication, and make change stick.

  • Team dynamics: Helps leadership teams turn friction into focus.
  • Conflict resolution: Supports organizations facing internal strain, restructuring, or rapid growth.
  • Human centered execution: Makes sure systems work because the people running them are aligned and resilient.
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Corallys V. Lovera

Marketing & Media Strategist Lead

Corallys Lovera supports the LightEdge brand through marketing coordination, media strategy, vendor oversight, and brand voice development.

She works with leadership and third party marketing partners to make sure campaigns are aligned, consistent, and built around credibility, community, and measurable engagement.

  • Brand voice: Helps keep website, social, press, and event messaging consistent.
  • Media coordination: Supports social strategy, campaign direction, content planning, and third party partner delivery.
  • Community building: Helps create trust, advocacy, and stronger engagement through thoughtful content and communication.
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Francisco M. Soto, MBA

Revenue & Billing Strategist | Finance & Operations Expert

Francisco M. Soto brings revenue cycle, billing, and operating discipline to organizations that need stronger cash flow, cleaner billing processes, and better visibility into revenue performance.

He helps founders and executives turn billing complexity into a more controlled, measurable, and useful part of the business.

  • Revenue optimization: Supports billing platforms, automation workflows, collections discipline, and DSO improvement.
  • Data driven leadership: Builds KPI visibility that helps leaders see financial health faster.
  • Practical execution: Focuses on compliant, measurable, and sustainable revenue improvement.
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Edgar Olivo

Facility Manager | Operations & Environmental Systems Specialist

Edgar Olivo brings hands on facility operations experience across commercial, residential, healthcare, and institutional environments.

His work focuses on safe, efficient, and compliant building operations, contractor oversight, preventative maintenance, and environmental systems management.

  • Facility operations: Supports security, cleaning, HVAC coordination, and daily building performance.
  • Preventative maintenance: Helps reduce downtime and extend the life of critical systems.
  • Environmental systems: Brings knowledge in cooling tower maintenance, disinfection protocols, and log book compliance.
  • Cost and reliability: Supports energy saving initiatives, emergency preparedness, and sustainable operating practices.
When the right people, systems, and disciplines come together, organizations move faster and perform better.

Why Our Team Matters

Growing businesses often do not need more noise. They need the right mix of leadership, structure, and follow through. LightEdge is built to connect finance, operations, people, and execution so clients can solve real problems and move forward.

A Collaborative Approach

Every person on the LightEdge team brings a focused strength, but we work with one shared goal: helping businesses and community organizations succeed through better systems, better visibility, and better execution.

Let us build the system behind the growth.

LightEdge helps leaders connect people, numbers, systems, and execution so the business can run with more clarity and less noise.

Schedule a Discovery Call

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